For this first assignment I decided to compare three food and beverage packages, one good and one bad of same or similar product.
First, I compared coffee sweeteners... the one to the right is just boring and too plane. The color choice is not the greatest. Although, in my opinion, less color is almost always a better choice, I don't think it works for this package. The sweetener to the left has a unique shape, which is the main reason for me to pick this one as a good and successful product.
The same goes for the orange juices... The shape on the left is much more interesting and perhaps more functional. The juice to the right has too big imagery and appears to be much cheaper.
Nether of the oil packages are too cluttered, however the bottle on the left gives the feeling of sophistication and elegance. The bottle to the right is probably more comfortable when holding, but the thin plastic which its made of, gives this package the appearance of being cheap and boring.
2 comments:
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carlos
Hi Helen, I agree with your views on the food and beverage packaging, and when you add the consideration on the environment to the equation, it makes them all less appealing.
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